The Advertising Standards Council of India (ASCI) issued Guidelines for Advertisements Making Environmental/ Green Claims to ensure that Environmental/Green Claims by businesses are reliable, verifiable, and transparent.  These guidelines respond to the growing consumer demand for environmentally friendly products and services. These further aim to enable consumers to make informed choices and prevent misleading greenwashing […]

Ministry of Information and Broadcasting in order to adhere to recent judgement of Hon’ble Supreme Court on curbing misleading advertisements has introduced process of uploading of advertisements on the Broadcast Seva Portal of the Ministry of Information and Broadcasting (MIB) for TV and Radio Advertisements and on Press Council of India’s portal prior to publication […]

Introduction: The rising instances of misleading advertisements is undoubtedly an issue that needs to be addressed to ensure accountability from advertisers and brands and to combat associated consumer harms, especially when it comes to health, education and finance related advertisements. In line with the Supreme Court’s directive, no advertisement will be permitted to run on […]

Introduction: The Supreme Court cautioned that celebrities, influencers, and advertisers face equal accountability for endorsing and disseminating misleading advertisements, especially regarding food and health products. Highlighting a shared responsibility, the court stressed the need for accuracy in advertisements, involving both advertisers and endorsers, including celebrities and influencers.   Key Highlights: The Supreme Court warned that […]

Central Consumer authority have issued draft guidelines for regulation advertisement by coaching institutes in Feb 2024 for inputs from public. These guidelines will be in addition those provided in ASCI for education institutes or any other law in force.  Click here for copy of draft guidelines.   These guidelines will be applicable on all types […]

Central Consumer Protection Authority have notified guidelines for Prevention and Regulation of Dark Patterns, 2023  to discourage use of Dark Patters by online sellers, marketplaces, ecommerce entities and advertisers while promoting or offering any goods or services to online users.   Dark patterns has been defined as such practices of selling goods or services wherein […]